Edison Risk Premier Wholesale Insurance Agency
A trust-focused, lead-generating website for a leading U.S. insurance brokerage connecting independent agents, financial advisors, and general agents with top-tier carrier access and expert support.
Edison Risk is a premier wholesale insurance brokerage and general agency based in Delray Beach, Florida. For over 40 years, their principals have been a trusted resource for independent producers, financial advisors, and general agents nationwide. I built their digital presence to reflect that legacy a clean, professional website designed to instill confidence and drive inquiries.
Problem
Despite a 40-year track record and relationships with top-tier carriers, Edison Risk’s digital presence was minimal and failed to communicate their authority in the life insurance brokerage space. Independent agents and financial advisors landing on the site couldn’t quickly understand the value of partnering with them what carriers they access, what support they offer, or why their expertise matters. The site lacked clear pathways for different audience types, and there was no streamlined way for prospects to initiate contact, resulting in missed opportunities.
Solution
I designed a clean, conversion-optimized website that positions Edison Risk as the expert partner for independent insurance producers. The homepage immediately segments three audience types (General Agents, Insurance Agents, Financial Advisors) with tailored value propositions, so every visitor instantly sees how Edison Risk serves them. A trust-building “About Us” section highlights 40+ years of principal experience, while the FAQ demystifies the wholesale brokerage model. A prominently placed callback request form and clear contact information make taking the next step effortless. The result is a professional, lead-generating site worthy of their decades-long reputation.
